MBA 101: Marketing: Consumer Buying Process
Welcome to another CanIndian Channel Feature. This is a part of video compilation for preparation for MBA course. The key elements explained in this video can also be used for university level course. I compile this information through various channels such as books (Kothler), seminars, articles (EBSCO host). As my channel trailer suggests none of the information (except the real world example) is mine – I compile the most useful information and articulate this in a fun educative manner. Please feel free to comment, share, like. If there are something that you want to add please drop me a line and I will ensure its looked upon.
Thank you for visiting this channel.
The List of videos that will be compiled will be for the following core subjects:
MBA 101: Introduction to Marketing
MBA 101: Leadership
MBA 101: Strategic Human Resource Management
MBA 101: Operations Management
MBA 101: Corporate Governance
MBA 101: Financial Management
MBA 101: Stratergic Management
MBA 101: Entrepreneurship
MBA 101: Project Management
MBA 101: Franchising
1930: First management and leadership education program for executives and mid-career experienced managers (the Sloan Fellows Program at the Massachusetts Institute of Technology).
1943: First Executive MBA (EMBA) program for working professionals at the University of Chicago Booth School of Business. Chicago was also the first business school to establish permanent campuses on three continents in Chicago (USA), Barcelona (Europe) and Singapore (Asia). Most business schools today offer a global component to their executive MBA. Since the program was established, the school has moved its campuses and is now based in Chicago, London and Hong Kong.
1946: First MBA focused on global management at Thunderbird School of Global Management.
1950: First MBA outside of the United States, in Canada (Richard Ivey School of Business at The University of Western Ontario), followed by the University of Pretoria in South Africa in 1951.
1955: First MBA offered at an Asian school at the Institute of Business Administration Karachi at the University of Karachi in Pakistan, in collaboration with the Wharton School of the University of Pennsylvania.
1957: First MBA offered at a European school (INSEAD).
1963: First MBA offered in Korea by Korea University Business School (KUBS).
1986: First MBA program requiring every student to have a laptop computer in the classroom at the Roy E. Crummer Graduate School of Business at Rollins College (Florida).
Beginning with the 1992–1993 academic year, Columbia Business School required all incoming students to purchase a laptop computer with standard software, becoming the first business school to do so.
1994: First online executive MBA program at Athabasca University (Canada).
The MBA degree has been adopted by universities worldwide in both developed and developing countries
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